Magazin On The Secrets Of Selling

Our culture is defined by what we have access to!
With the concentration of media the access as been
restricted to the newest tunes…

Or the latest product of the marketing strategy
department decided you will listen and buy!
As nothing else will be available from them.

Without an historical perspective, our culture is in
jeopardy, what has come before influences what
will come next.

In the arts and music in particular this is primordial!

Lineage not only of genre but of musicians as well
For example who influenced Chuck Berry who
himself influenced Jimmy Hendrix who influenced
Edgar Winter and so on…

K.L.O.D Radio and others like it provide
an essential services to the future of culture.
It’s a responsability I take seriously.

I also support independant artists, spoken words artists,
ranters, conspiracy theorist, poets, writers.

In brief anyone with something to say and must be heard!

As mentioned in my artistic manifesto:

“Anything but cultural lethargy induced by packaged formula art!”

The respect for creators of original art is what drives me.
Being a multidisciplinary artist myself, I understand the
need for creation, that visceral need to create that cannot
be ignored! This addiction, I must create like others must breath!!!

Tune in! Turn on! Drop in!

Claude Gagne
K.L.O.D Radio the oldies station

Claude Gagne Owner of K.L.O.D Radio is an amateur music historian, as well as a multidisciplinary artist.

K.L.O.D Radio the oldies station

In an article based on research done by emaillabs, MarketingSherpa reports that on average, readers spend between 15-20 seconds reading email they chose to open.

The article also reports, readers span about 50 words, fewer if there are graphics to view.

It appears to me, the online consumer is becoming more sophisticated in their online behavior. This information indicates to me that online consumers are no longer tolerant of long-winded, fluffy email sales letters or sales letters disguised as newsletters.

I believe the online consumer is becoming much more discriminating concerning what they open and read in their email boxes. Remember, online consumers, on average are seeking information when they are online and they don’t like blatant selling.

One can assume, with some safety that when a consumer opens email they are doing so with some level of expectation; they have a goal and a motive for going online. Everything that is incongruent with the consumer’s goal and motive is probably going to get filtered and deleted.

Email is used by consumers primarily to communicate. Its secondary purpose is to receive news, product information, ezine information, etc. Many people like the convenience of ordering competing product information and reviewing it via email delivery.

Thus, you should ask yourself, “Is what I’m sending my email list going to fit into their reason for being on line and subscribing to my offering?” Consumers aren’t going to read your ezine if it’s a low budget incognito sales offering if they subscribed to and are expecting an information rich, article based offering.

In application, this means that your email offerings should be tightly focused and obvious in content. Online consumers don’t like cutesy or vague, it wastes their time.

You should also make sure you’re sending emails that are congruent with your recipient’s expectations. For example, I advertise my ezine as “the most value-laden ezine on the net”, which means when people subscribe to it they are expecting valuable content, that is relevant. If I send them a bunch of fluffed up sales letters there’s going to be a lot of unsubscribing.

Third, you should get rid of your graphics with the possible exception of your brand impacting logo. You want recipients to be reading your content not wasting their 20 seconds of scan time on graphics they may consider irrelevant, although there are some exceptions to this suggestion.

The final suggestion is to add an audio component to your ezine when you are able. Research suggests that people learn primarily through hearing with the visuals as supporting aspects in the learning process. Thus, with an audio component you can tell your recipient what’s important in your offering and why. Perhaps, you’ll run down the table of contents or narrate highlights from your primary article. All of this can be done within about 20 seconds and research also indicates that listeners tend to retain audio information if it is spoken abit faster than normal.

In summary, understand who is receiving your emails and why they are receiving them. The information needs to be congruent with their expectations if it’s to be opened and have impact.

Remember, online consumers are becoming very discriminating in their evaluation of content as well as being very pressed for time. They’ll delete in a moments notice if they believe reading your offering is not worth 20 seconds of their time.

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Darrin F. Coe holds a master’s degree in professional psychology specializing in consumer thinking. He operates Consumer Thinking.com at http://www.consumer-thinking.com. You can subscribe to The Darrin Coe Ezine at http://www.consumer-thinking.com/dcezine.html

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Once you’ve selected the writer you consider most suitable to handle your book or software project, it’s important you set out very clearly exactly what you expect — always keeping in mind what the writer wants from the experience. Ideally, you should both come away from the project having enjoyed a win-win situation you would cheerfully repeat.

This makes particularly good sense from your point of view, because, once you establish a sound working relationship with a good writer, you eliminate all that ground work in the future.

Here are the points you should cover in your detailed brief for the writer.

The sales letter: This should be as complete as possible, before the book is written. It should include every bullet point, referring to specific aspects of the book, so these can be incorporated in the outline of the book.

Writing style: As a general rule, e-books tend to be written in an informal manner, much as we speak. This will vary slightly with the subject. However, it’s true to say, any writer worth their salt will be aware of their “voice” and adjust it accordingly.

The working arrangements: I recommend you see every chapter, as it is finished, so you can check the book is shaping up in the direction you want. It’s important to set some sort of time frame for these to come to you. Bear in mind there should be an initial period, whilst research is carried out, when nothing will appear. However, much will be going on behind the scenes. Once the chapters do start appearing, you can expect them to appear more and more frequently as the muse begins to flow.

Revisions: If you carefully lay the groundwork, the need for revisions will be minimal. Do bear in mind a book is never finished and a writer, like any artist, will never be quite satisfied with their work. The more dedicated the writer, the truer this will be. Try to remember you’re paying for it all.

The first part of the book needing your approval is the Table of Contents. This should be more than just a bald list of chapter headings and outline the contents of each chapter in some detail.

Once created, and approved by you, the Table of Contents will form the outline of the book. The author should then start the first chapter, which should be sent to you for approval. You should then return this quickly with the agreed level of revisions clearly marked. If you’ve taken the trouble to have the author write a few articles beforehand, you should have few problems with either their style or content.

Despite laying the groundwork and selecting the author, your work is still not finished. You have to be:

Available: Always make sure the writer can contact you at short notice — even if it’s only a cell phone text message. If you go away, make sure they have your location and number. Make sure nothing you do hampers the work flow.

Prompt: Always deal promptly with any material sent to you for comment or revision. After all, if you don’t appear fully committed to the project, you can hardly expect the writer to maintain their enthusiasm.

Nothing sours a relationship faster than being a tardy payer, once the project is complete. So, once you’re happy with the finished book get the writer their payment without delay. Most ghost-writing sites, like Elance, have a system whereby they act as stakeholders and pay half the fee, once everything is agreed and the writer starts the project and the balance, when you signal your satisfaction with the completed material.

Flexible: If your writer comes up with an idea to improve the book, approach this with an open mind — even if it prolongs the production time or increases costs.

New students often tell me finding the time to write that first e-book, whilst they’re still on the job treadmill, is the biggest obstacle in getting their internet business off the ground. But, thanks to the global reach of the internet and the ghost writers of Elance, and other sites, it’s not a problem.

© Copyright 2005 Paul Hooper-Kelly

Paul Hooper-Kelly owns http://AutomaticMillionaires.com/ helping people achieve their dream lifestyle by creating automated websites that provide passive incomes.
Paul publishes a regular newsletter, called “Escape To Freedom”, devoted to helping create a dream lifestyle by setting up multiple streams of passive income. Grab your copy at http://AutomaticMillionaires.com/passiveincomenewsletter.html.

It may come as a shock to those of us with more traditional tastes, but the elusive ideal of “class” can be achieved through unusual ensembles - such as those which combine diamonds and denim. In fact, you don’t have to wear purely expensive stuff to look classy. You can be creative and quirky and at the same time show sophistication.

Diamonds and denim? Seriously? Yes, indeed! It may seem a little far-fetched for the more conventional of us, but this unique combination of high society and working class fashion brings out a grand mix of glamour and grit. As a diamond symbolizes the woman’s finesse and nobler aspirations, denim represents the everyday woman’s readiness to get “down and dirty,” and to get her dainty yet strong hands soiled, should the need arise.

The dark colors of most articles of clothing made of denim are accentuated by the light caught in the facets of diamond jewelry. And even if denim items are washed into lighter colors, the stark bright flashes of diamond only serve to enhance the lightly feminine colors upon the rough fabric. In fact you can mix and match diamonds with basically any other fabric - diamonds and silk, diamonds and lace, diamonds and satin. Just as the diamond looks good with any metal base, when it is used on jewelry, the clarity inherent in the diamond ensures that it will look good with any sort of apparel.

But the diamonds and denim combination comes with a unique appeal. It brings out the dual nature of the woman: strength and delicacy, roughness and gentleness. This combination works for intense, down-to-earth women who won’t compromise their style, and yet are open to displaying their more sensitive sides.

Another thing represented by denim is recumbence, the utterly casual, relaxed look. Denim, after all, is barred from most coat-and-tie establishments, and other gatherings that require tight dresses and un-flashy attire - in other words, events and places that require you to be uptight. On the other hand, diamonds are not frequently spotted in rough-and-tumble places and events, such as monster truck rallies, outdoor picnics and mosh pits. But why deny yourself the opportunity to create a pleasing blend of these two contrasting atmospheres? It is when a woman deviates from the norm that she is best able to express her individuality and creativity.

And if you don’t believe me, you can always ask exquisitely fashionable creatures like Sela Ward, Alexis Bledel and Sports Illustrated model Melissa Keller. They both once attended the Mercedes-Benz Fashion Week in 2004, hosted by Judith Ripka and Cotton Incorporated, wearing their favorite jeans and accessorized by elegant diamond jewelry. If you wish to bring out your more unconventional “classy” side, go for diamonds and denim!

Sam Serio is an Internet Marketer, musician, and writer on the subject of jewelry and gemstones. For more information on jewelry and gemstones, we cordially invite you to visit http://www.morninglightjewelry.com to pick up your FREE copy of “How To Buy Jewelry And Gemstones Without Being Ripped Off.” This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at http://www.morninglightjewelry.com Also includes informative articles, comparison shopping, rare book excerpts, & link directory.